Borrowing Can Be Better
In this chapter of The Content Code, it is all about borrowing influence. Advocates with an audience already established can share content and help! When reading this chapter, I immediately … Continue reading
How to Make Others SHARE SHARE SHARE!
The author pointed out a super important idea…you can not share something if the sharing buttons are not available! DUH! But, over half of companies do not even have social sharing … Continue reading
The Struggle to Standout in an Over Saturated Market
In a sea of blue standard fish, how do you make yourself the red fish that stands out? Many markets are over saturated with content, so much so that yours … Continue reading
The Proof is in the People
Don’t just take my word for it – take theirs! Social Proof is simply visual credibility, based on what other people say or think. If many people say they had … Continue reading
The Golden Rule
“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading
Pro-Piggybacking
This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading
30 Days to Brand Discovery
Create content every day for 30 days to discover and develop your personal online brand.
The Power of Influence
Influence is usually tied to individuals that we follow on a day-to-day basis. Influence also ties into our self-interest. We’re influenced by those that we’re exposed to the most. In … Continue reading
Blessings and Curses
Social media is a blessing and a curse. What does that mean in this instance? It means that people who inculturate themselves within apps such as Twitter, Facebook and Instagram … Continue reading
The Comedy Boom
Have you ever heard that it takes more muscles to frown than to smile? Well, this saying comes into effect when producing viewable content. In fact, psychoanalyst Donald Winnicott says … Continue reading
Proceed with Caution
Ah, the dreaded share button. It’s one button that may or may not be one’s best friend or worst enemy. I say this because you could either “win the internet” … Continue reading
Dating Advice for Your Content
When you first begin a relationship, one of the questions on many people’s minds is “Should we make this Facebook official?” It’s a pretty major decision. However, what you don’t … Continue reading
Sounding Like a Broken Record
Empathy is the main component to reaching out to your publics. Whether if its through marketing, advertising or public relations, finding your niche is about exploring the feelings and beliefs … Continue reading
All the way up!
Trying to rise all the way up will be hard. Trying to produce “great content. And he means great content,” will be hard. Finding that niche will be hard. I … Continue reading
Mortgages and More Content
“Well, this is depressing,” is what constantly kept racing through my mind as Mark W. Schaefer continued on about caveats of content in the first chapter of his book, The … Continue reading
The Content Consumption Limit
While reading the first chapter of The Content Code, I felt like I was reading a history textbook at first, especially when the text discussed the digital revolutions of the … Continue reading
The End!
11 chapters later, The Content Code helped me realize that it is so easy to get your content out there yet so difficult to actually make your content useful and be, … Continue reading
The Key is Knowing – Not Guessing
The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading
We Chose To Press The Button
In the last and final chapter of The Content Code by Mark Schaefer, Schaefer quotes best-selling author Seth Godin, “The fear of being judged is palpable, and the digital trail we … Continue reading
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