COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: content code

Borrowing Can Be Better

In this chapter of The Content Code, it is all about borrowing influence. Advocates with an audience already established can share content and help! When reading this chapter, I immediately … Continue reading

February 26, 2017 · Leave a comment

How to Make Others SHARE SHARE SHARE!

The author pointed out a super important idea…you can not share something if the sharing buttons are not available! DUH! But, over half of companies do not even have social sharing … Continue reading

February 14, 2017 · Leave a comment

The Struggle to Standout in an Over Saturated Market

In a sea of blue standard fish, how do you make yourself the red fish that stands out? Many markets are over saturated with content, so much so that yours … Continue reading

February 1, 2017 · Leave a comment

The Proof is in the People

Don’t just take my word for it – take theirs! Social Proof is simply visual credibility, based on what other people say or think. If many people say they had … Continue reading

November 7, 2016 · 1 Comment

The Golden Rule

“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading

November 7, 2016 · Leave a comment

Pro-Piggybacking

This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading

October 31, 2016 · Leave a comment

30 Days to Brand Discovery

Create content every day for 30 days to discover and develop your personal online brand.

October 24, 2016 · Leave a comment

The Power of Influence

Influence is usually tied to individuals that we follow on a day-to-day basis. Influence also ties into our self-interest. We’re influenced by those that we’re exposed to the most. In … Continue reading

October 17, 2016 · Leave a comment

Blessings and Curses

Social media is a blessing and a curse. What does that mean in this instance? It means that people who inculturate themselves within apps such as Twitter, Facebook and Instagram … Continue reading

October 10, 2016 · Leave a comment

The Comedy Boom

Have you ever heard that it takes more muscles to frown than to smile? Well, this saying comes into effect when producing viewable content. In fact, psychoanalyst Donald Winnicott says … Continue reading

September 30, 2016 · Leave a comment

Proceed with Caution

Ah, the dreaded share button. It’s one button that may or may not be one’s best friend or worst enemy. I say this because you could either “win the internet” … Continue reading

September 25, 2016 · Leave a comment

Dating Advice for Your Content

When you first begin a relationship, one of the questions on many people’s minds is “Should we make this Facebook official?” It’s a pretty major decision. However, what you don’t … Continue reading

September 25, 2016 · Leave a comment

Sounding Like a Broken Record

Empathy is the main component to reaching out to your publics. Whether if its through marketing, advertising or public relations, finding your niche is about exploring the feelings and beliefs … Continue reading

September 18, 2016 · Leave a comment

All the way up!

Trying to rise all the way up will be hard. Trying to produce “great content. And he means great content,” will be hard. Finding that niche will be hard. I … Continue reading

September 18, 2016 · Leave a comment

Mortgages and More Content

“Well, this is depressing,” is what constantly kept racing through my mind as Mark W. Schaefer continued on about caveats of content in the first chapter of his book, The … Continue reading

September 12, 2016 · Leave a comment

The Content Consumption Limit

While reading the first chapter of The Content Code, I felt like I was reading a history textbook at first, especially when the text discussed the digital revolutions of the … Continue reading

August 30, 2016 · Leave a comment

The End!

11 chapters later, The Content Code helped me realize that it is so easy to get your content out there yet so difficult to actually make your content useful and be, … Continue reading

April 12, 2016 · Leave a comment

The Key is Knowing – Not Guessing

The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading

April 12, 2016 · 1 Comment

We Chose To Press The Button

In the last and final chapter of The Content Code by Mark Schaefer, Schaefer quotes best-selling author Seth Godin, “The fear of being judged is palpable, and the digital trail we … Continue reading

April 10, 2016 · Leave a comment

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