The Golden Rule
“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading
Pro-Piggybacking
This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading
Blessings and Curses
Social media is a blessing and a curse. What does that mean in this instance? It means that people who inculturate themselves within apps such as Twitter, Facebook and Instagram … Continue reading
The Comedy Boom
Have you ever heard that it takes more muscles to frown than to smile? Well, this saying comes into effect when producing viewable content. In fact, psychoanalyst Donald Winnicott says … Continue reading
The Key is Knowing – Not Guessing
The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading
Hidden Gems
I have gained a lot of beneficial knowledge from reading this book but one of the most important strategies that always seems to show it is to start small and … Continue reading
The Proof is in the Pud…Followers?
I really enjoyed reading Chapter 9: Social Signals and Social Proof. When Mark Schaefer discusses the two blogs: one with 5 tweets and one with 452 tweets, it is definitely true … Continue reading
Spread the Love
I think this chapter nailed the idea of sharing on the head. Everything he said I could relate to. Having it laid out for me helped me not only understand … Continue reading
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