COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Chapter 9

The Proof is in the People

Don’t just take my word for it – take theirs! Social Proof is simply visual credibility, based on what other people say or think. If many people say they had … Continue reading

November 7, 2016 · 1 Comment

The Golden Rule

“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading

November 7, 2016 · Leave a comment

If They Like It I Will Too

The concept of social proof makes a lot of sense in regards to online and in the real world. The example Mark Schaefer uses in the book is if you see someone with many awards and certificates you are going to assume they are smarter and feel better about talking to them.

November 7, 2016 · Leave a comment

The Proof is in the Pud…Followers?

I really enjoyed reading Chapter 9: Social Signals and Social Proof. When Mark Schaefer discusses the two blogs: one with 5 tweets and one with 452 tweets, it is definitely true … Continue reading

March 29, 2016 · Leave a comment

Social Proof = The Kardashians

No ones fame has bothered me more than the Kardashian clan, I have never understood the appeal or the reasoning as to why they are the most talked about family … Continue reading

March 29, 2016 · 2 Comments

Beware: Peer Pressure!

Schaefer discusses the idea of social proof in The Content Code. As a society, we tend to follow each other and like what others like and this is no different … Continue reading

March 28, 2016 · Leave a comment

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