Borrowing Can Be Better
In this chapter of The Content Code, it is all about borrowing influence. Advocates with an audience already established can share content and help! When reading this chapter, I immediately … Continue reading
Involvement leads to an ALPHA Audience
Chapter five of Mark Schaefer’s Content Code focuses in on building an #ALPHA audience. This chapter focuses in on building an #ENGAGING audience, and tactics that will get you there. … Continue reading
Keith Urban is amazing
Chapter Five of Mark Schafer’s, The Content Code, is titled “Building and Alpha Audience.” To quickly summarize, many company’s focus on creating and igniting content, however they forget to build … Continue reading
The Untimely Death Cycle
Schaefer has done it again. This week’s chapter of The Content Code, by Mark Schaefer, was simply titled ’22 Practical Ways to Achieve Content Ignition.’ While some of it seemed … Continue reading
Remember to SHARE!
In chapter 4 of Content Code the author Mark Schaefer SHARED many insightful tips on ways to drive viewers to content and get that engagement! His tip on making … Continue reading
How to Make Others SHARE SHARE SHARE!
The author pointed out a super important idea…you can not share something if the sharing buttons are not available! DUH! But, over half of companies do not even have social sharing … Continue reading
1 in a million
The part that stood out to me the most was the part when the author Schaeffer talked about sharing posts. On page 47, he states that, “In fact, an average … Continue reading
Sharing is Caring
This week’s chapter of Mark Shaefer’s The Content Code discusses the importance of shareability. A quote that specifically caught my eye is found on page 44, “Business results on the … Continue reading
Opposites Always Attract
In Chapter 2 of Mark Shaefer’s The Content Code, he points out something that was always right under the tip of my nose – Opposites Always Attract – in this case … Continue reading
Be Born to Stand Out
One of the most basic question to ask before starting a business builder is the most basic question of: How do I stand out? In the world of Google … Continue reading
The Struggle to Standout in an Over Saturated Market
In a sea of blue standard fish, how do you make yourself the red fish that stands out? Many markets are over saturated with content, so much so that yours … Continue reading
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