Isn’t Soup Enough?
In chapter two of The Content Code author Mark Schaefer states that today’s society deals with a “Formula One-fast digital world.” Being a fan of Formula One and a creative fan … Continue reading
We Need To Talk About… Strategy!
Without the proper strategy many people are wasting money in the marketing industry. Mark Schaefer’s story of his friend Robert’s soup business is a perfect example of a marketing … Continue reading
On your mark..get set..CREATE!
On your mark..get set.. CREATE CONTENT, people, go, go, go! This is what stuck out the most to me from Chapter 2 of The Content Code. When the author gave … Continue reading
It wasn’t until his 222nd video that Stephen Cronk hit marketing gold and had a viral video. The film in question lasts all of 50 seconds, and consists of Cronk … Continue reading
Take the Path Less Saturated
It’s a no brainer that search engine optimization is a huge plus if you can master that game of being towards the top. But when there is so much content … Continue reading
Consumption Zombies
By: Samantha Kautz Picture Source: http://tampamarketingexpert.com/wp-content/uploads/2012/07/groogle-searches.jpg “Sleep, consume, sleep, consume.” According to Mark Schaefer, this is what our lives are coming to (13). We are becoming consumed by the need for … Continue reading
What Goes Around Comes Around
Chapter 1, already terrifyingly correct. It’s nothing we haven’t started to catch on to already but seeing legitimate predictions like the likelihood of there being “… a 500 percent increase … Continue reading
Miracles Can Happen
This first chapter was filled with daunting facts about the public relations world. Have we really hit a limit on content and how can we find new opportunities? The Mirabeau … Continue reading
Connecting With Customers
“Today, adults in the Western World consume content an average of 10 hours a day” (Schaefer 13). How is that even possible? That number seems so large and unreachable but … Continue reading
Standing Out from the Rest
The Ignition Switch is that punch to the face, reality check that content creators need. Content creators must take advantage of the opportunity to develop content that is forward thinking … Continue reading
Knowing Who Is Trustworthy
Which do you trust more, a product a company employee tries to sell to you or your best friends opinion? I don’t know about you but I trust my friends. … Continue reading
Content is cool,but luck helps too.
After reading the “Why content isn’t king” part in Chapter 1 of Mark Schaefers book ” The Content Code” ,it got me wondering about the deeper meaning of content. In … Continue reading
When do we reach the limit?
“ Change before you have to” “There is just too much content and too precious little time for people to continue it. How does that affect your business strategy?” After … Continue reading
Life Consumed with Content
The first social media platform that was talked about in chapter one was Twitter. Twitter is my least favorite social media site. I don’t like that you only have a … Continue reading
Sell yourself, not the product.
It wasn’t until the very end of chapter one that I started to make connections between the content code and what I was already familiar with in previous experiences. The marketing … Continue reading
Why Am I Not the Next ‘Grumpy Cat’?
As soon as I started to read the introduction, (as good introductions are key to drawing the reader in), it was then that I realized my concerns even as a … Continue reading
I Can Read
“If you’re going to speak to people, speak TO (or even better WITH) them. Don’t look at your slides, read your slides, and tell me what’s on your slides. I … Continue reading
The Content Crisis
Today, we are drowning in content. We are exposed to the media almost 24 hours a day seven days a week, so how as a business or brand can we … Continue reading
Human Storytelling
“The lesson wannabe Cronks should take on board is that throughout his video-creating efforts, he has never sought to use the clips to directly promote his wines of the brand. … Continue reading
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